Chapter 11 Social and Technological Factors
Part 1 Demographic and Social Trends
1.1 Environmental Analysis
Key social and demographic issues include:
- population - size, location, density, composition
- wealth - income, distribution
- education and training
- health
- social structure, attitudes, values and tastes
- population - size, location, density, composition
- wealth - income, distribution
- education and training
- health
- social structure, attitudes, values and tastes
1.2 Demographic Trends
~ Population Size
- growing population results in a growing market
- population growth or decline is the results of a combination of factors including birth rates, death rates, immigration and emigration
~ Population Composition
- the relative sizes of birth and death rates will change the age composition of the population
~ Population Location
~ Wealth
- economic growth often results in higher disposable income with the knock an effect of greater demand for porducts
~ Education
- key driver of economic growth
~ Health
- growing population results in a growing market
- population growth or decline is the results of a combination of factors including birth rates, death rates, immigration and emigration
~ Population Composition
- the relative sizes of birth and death rates will change the age composition of the population
~ Population Location
~ Wealth
- economic growth often results in higher disposable income with the knock an effect of greater demand for porducts
~ Education
- key driver of economic growth
~ Health
1.3 Social Trends
~ Social Structure
- many countries are finding the demand for housing growing faster than the population
~ Values
- greater social awareness could spell disaster in the future for those firms unwilling to embrace this cultural shift
~ Attitudes
- willingness to seek compensation from organisations for alleged wrongs
- people are more comfortable with computers and using the internet
~ Tastes
- changes in tastes and fashions can have a damaging on organisations that fail to anticipate the changes
- many countries are finding the demand for housing growing faster than the population
~ Values
- greater social awareness could spell disaster in the future for those firms unwilling to embrace this cultural shift
~ Attitudes
- willingness to seek compensation from organisations for alleged wrongs
- people are more comfortable with computers and using the internet
~ Tastes
- changes in tastes and fashions can have a damaging on organisations that fail to anticipate the changes
1.4 Government Policy
~ Population Structure
- governments of countrues wtih low birth rates often introduce tax advantages and other financial incentives to encourage women to have more children
- governments in countries with rapidly rising populations often put in place policies to discourage large families
~ Housing
- increasing demand for new housing has resulted the governments setting out new developements, creating further demand for builders
~ Employment
~ Health
- some governments have taken steps to improve the nutritional value of school meals with obvious implications for the suppliers of those meals
- governments of countrues wtih low birth rates often introduce tax advantages and other financial incentives to encourage women to have more children
- governments in countries with rapidly rising populations often put in place policies to discourage large families
~ Housing
- increasing demand for new housing has resulted the governments setting out new developements, creating further demand for builders
~ Employment
~ Health
- some governments have taken steps to improve the nutritional value of school meals with obvious implications for the suppliers of those meals
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